ValueStory® for Marketing

Online interactive infographics, ROI calculators & value storybooks.

Dynamic "day in the life" ROI infographics to educate on challenges & value

Online storybook, providing visual storytelling, voice-over & narrative

Prospect's profiles, roles & challenges drives personalized storytelling, insights & justification

"Back of the napkin" interactive surveys, assessments & calculators

Customized white paper download for your prospect to share with other decision makers
(click for a Sample)

Capture leads, collect customer intelligence & send to MAP Solution (Eloqua, Marketo, etc) for better lead nurturing

Guaranteed leads program to assure your ROI from Alinean ($100K revenue in 1st 3 months)

Post initial delivery, Marketing can use the Builder to quickly and easily evolve, or create new ValueStory Plays for other solution areas & campaigns

Value to you

ValueStory for Marketing is expected to generate at least $100K incremental revenue from the guaranteed leads program alone, and first year revenue of $1.4M (based on $50K average deal size, 150 guaranteed leads, 100 incremental leads per month & typical demand waterfall conversion rates from SiriusDecisions):

Generate More Leads

  • Takes 50% more leads to generate the same amount of business as compared to 3 years ago - IDC
  • Generate 20% more leads and 5% better conversion rates than marketing campaigns leveraging traditional white papers - IDC

Engage Earlier

  • 67% of buyers have decided on a solution prior to sales being invited into the decision making process - SiriusDecisions
  • Marketing can provide personalized provocative, insight-driven content to fuel early decision making with differentiating value messages and financial justification - IDC

Ignite Buying Decisions

  • 58% of a typical sales pipeline consists of stalled deals - SBI
  • Ignite 5% more buying decisions by providing the online personalized messaging and quantification as to "Why Consider a Change?" and "Why Do So Now?" - IDC

The Alinean Difference

  • Personalized visual value storytelling, insights & justification specific to each prospect's profile
  • Emotional Storytelling + Rational Justification = Yes
  • Lead capture, customer intelligence & MAP connectors
  • 3rd party certification & credibility
  • Guaranteed Leads Program

Schedule a Demo

Patrick Flannigan
Senior Director, Sales Enablement

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