Value Selling Tools
Help your buyers uncover opportunities and justify the value of your solutions
Tablet Powered Engagements!
with ValueStory™
Challenge buyers with emotional storytelling + financial justification to get “Do Nothing” to “Yes”
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with ROI & TCO Tools
Justify proposed solutions and prove competitive advantage with CFO-ready business cases
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Empower your sales team...
Profile
- Industry, Location & Size
- Buyer’s Role in Purchase Decisions
- Business Objectives and Challenges
Justify
- Cost of Doing Nothing ($)
- Benefits of Change ($)
- Differentiating Value ($)
Engage
- More Visuals & Less Text
- Contrast – Before vs. After
- Social Stories – User Success Stories & Social Sharing
Helpful Resources
Product, Solution, or Value
– You DecideA compelling tale of 3 sales people and which found the best path to success
Inside the B2B Buyer's Mind
An infographic that explains how your buyer makes decisions
Challenge Your “Do Nothing” Prospects to Yes
Why you need value selling & marketing to stimulate opportunities & drive sales
Your Sales Enablement Programs Need an Edge
An informative Video by Tom Pisello
Value Selling for Sales Success
A webcast about the compelling sales enablement tools needed to Fight Frugalnomics
Value Selling Tools powered by Alinean
B2B Content Marketing Assessment
The Content Marketing Institute (CMI) developed a survey and research report to help content marketers understand what others were spending on content marketing, the tactics they were using, and the effectiveness of these programs. The results from 1,100 B2B marketing leaders was ground-breaking.
To help make the research more relevant, CMI partnered with Alinean to convert the research into the B2B Content Marketing Assessment, to deliver reports and recommendations.
After answering questions about current content marketing spend, tactics and practices, the tool compares the responses to those in similar industries and with similar company sizes to uncover potential issues and provide more specific recommendations.