Interactive White Papers
Connect and engage better with more provocative and personalized Interactive White Papers
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Why Interactive White Papers?
Better than Traditional White Papers
Replaces traditional white papers with a more provocative, interactive 21st century marketing tool
More Relevant to Skeptical Buyers
Intelligently personalizes content by industry, location, size, buyer's role, business objectives & challenges
Attract 35% More Prospects
More personalized & provocative: attracts 35% more prospects than traditional white papers
Drive Faster "Yes" Decisions
Combines value justification + emotionally engaging content to drive more sales-ready opportunities
Better Track & Nurture Leads
Collects & integrates rich customer intelligence with MAP / CRM for smarter sales follow-up and better lead-nurturing.
Powers Multi-Channel Campaigns
Runs from web browsers, iPad tablets and more to fuel on-line & e-mail marketing campaigns
Personalize Me
Your traditional white papers are getting lost in the clutter, and worse, not deemed relevant to today's more frugal buyer. It's no longer good enough to have a "one size fits all" approach.
Break through the clutter by evolving to more relevant, personalized and provocative Alinean Interactive White Papers.
Generate more than just leads. Create more sales-ready opportunities.
Personalize
- Industry, Location & Size
- Buyer’s Role in Purchase Decisions
- Business Objectives and Challenges
Challenge
- Cost of Doing Nothing ($)
- Benefits of Change ($)
- Differentiating Value ($)
Engage
- More Visuals & Less Text
- Contrast – Before vs. After
- Social Stories – User Success Stories & Social Sharing
Helpful Resources
Interactive White Papers – A New King is Crowned
Infographic on why your traditional white papers need to evolve.
Traditional White Papers Don't Work!
Your prospects are tired of the traditional. Evolve to Interactive White Papers.
Value-Focused Content Marketing a Requirement
A Blog Article by Tom Pisello
ROI Now Guaranteed on Alinean Value Marketing Tools
Take the worry out of your Value Marketing programs
Report Example: ADP Take the HCM Challenge
Report Example: Iron Mountain Cost Savings Advisor
Report Example: OpenText ECM Information Governance
Interactive White Papers powered by Alinean
ADP HCM Challenge Interactive White Paper
ADP wanted to provocatively engage and “challenge” prospects, helping them review their current human capital management (HCM) practices, and illustrating that if these practices could be optimized, how it could lead to lower total cost of ownership (TCO) and other business benefits.
To accomplish this, Alinean created an interactive white paper, the HCM Challenge – providing customers with a quick assessment and benefits analysis, and providing ADP with better engagement and more sales-ready opportunities.