Benefit Estimators

Challenge “Do Nothing” prospects into action with Benefit Estimators

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Why Benefit Estimators?

Challenge “Do Nothing” Prospects into Action

Break the status quo by quantifying the "Cost of Doing Nothing"

Quantify Your Value to Frugal Buyers

Entice change with a tally of potential savings and business benefits

Make Your Solutions a Priority

Combine value justification + emotionally engaging content to drive more sales-ready opportunities

Drives 120% More Sales-Ready Opportunities

Interactively engages and educates frugal buyers, much more than traditional content

Better Track and Nurture Leads

Collects & integrates rich customer intelligence with MAP / CRM for smarter sales follow-up and better lead-nurturing

Powers Multi-Channel Campaigns

Runs from web browsers, iPad tablets and more to fuel on-line & e-mail marketing campaigns

Prove it or Lose it

Your prospects are more frugal than ever. Unless you can create a compelling business case for your solutions, they’ll be happy to “do nothing” and avoid change.

Alinean Benefit Estimators help you challenge the status quo, by quantifying the “cost of doing nothing” and proving the “benefits of change”.

These tools interactively collect intelligence about your prospect’s business profile and challenges, then analyze, quantify and present your compelling value proposition on-line and in analysis reports.

Benefit Estimators are proven to challenge “Do Nothing” prospects into action, creating significantly more sales-ready opportunities.

Profile

Industry, Location & Size
Buyer’s Role in Purchase Decisions
Business Objectives and Challenges

Quantify

Cost of Doing Nothing ($)
Benefits of Change ($)
Differentiating Value ($)

Engage

More Visuals & Less Text
Contrast – Before vs. After
Social Stories – User Success Stories & Social Sharing

Helpful Resources