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Why Benefit Estimators?
Challenge “Do Nothing” Prospects into Action
Break the status quo by quantifying the "Cost of Doing Nothing"
Quantify Your Value to Frugal Buyers
Entice change with a tally of potential savings and business benefits
Make Your Solutions a Priority
Combine value justification + emotionally engaging content to drive more sales-ready opportunities
Drives 120% More Sales-Ready Opportunities
Interactively engages and educates frugal buyers, much more than traditional content
Better Track and Nurture Leads
Collects & integrates rich customer intelligence with MAP / CRM for smarter sales follow-up and better lead-nurturing
Powers Multi-Channel Campaigns
Runs from web browsers, iPad tablets and more to fuel on-line & e-mail marketing campaigns
Prove it or Lose it
Your prospects are more frugal than ever. Unless you can create a compelling business case for your solutions, they’ll be happy to “do nothing” and avoid change.
Alinean Benefit Estimators help you challenge the status quo, by quantifying the “cost of doing nothing” and proving the “benefits of change”.
These tools interactively collect intelligence about your prospect’s business profile and challenges, then analyze, quantify and present your compelling value proposition on-line and in analysis reports.
Benefit Estimators are proven to challenge “Do Nothing” prospects into action, creating significantly more sales-ready opportunities.
- Industry, Location & Size
- Buyer’s Role in Purchase Decisions
- Business Objectives and Challenges
- Cost of Doing Nothing ($)
- Benefits of Change ($)
- Differentiating Value ($)
- More Visuals & Less Text
- Contrast – Before vs. After
- Social Stories – User Success Stories & Social Sharing
Challenge "Do Nothing" Prospects into Action
Alinean Benefit Estimators help justify change and drive more sales-ready opportunities.
Justify Change with Benefit Estimators
Video by Tom Pisello
Value-Focused Content Marketing a Requirement
Blog article written by Tom Pisello
Proving Your Value to Frugal Buyers
Learn methods to meet the demands of today's economic-focused buyer
ROI Now Guaranteed on Alinean Value Marketing Tools
Take the worry out of your Value Marketing programs
Report Example: ADP HCM Value Estimator
Benefit Estimators powered by Alinean
ADP HCM Value Estimator
ADP wanted to raise awareness as to how a better Human Capital Management (HCM) strategy could help drive key business savings and improvements.
ADP worked with Alinean to develop and deliver the HCM Value Estimator, providing customers with a quick and easy assessment of current HCM practices, personalized improvement recommendations, and estimated cost savings of improvements.
The tool is being used to drive better engagements and generate more sales-ready opportunities.