Value Marketing Tools
Challenge "do nothing" buyers, provoke change and prove your value with value marketing tools
Personalize Me!
With Interactive White Papers
Evolve to personalized, provocative and engaging content to create sales-ready opportunities
Get Started NowProve it or Lose it!
With Benefit Estimators
Challenge frugal buyers into action by quantifying value and justifying change
Generate more sales-ready opportunities
Personalize
- Industry, Location & Size
- Buyer’s Role in Purchase Decisions
- Business Objectives and Challenges
Challenge
- Cost of Doing Nothing ($)
- Benefits of Change ($)
- Differentiating Value ($)
Engage
- More Visuals & Less Text
- Contrast – Before vs. After
- Social Stories – User Success Stories & Social Sharing
Helpful Resources
Inside the B2B Buyer's Mind
An infographic that explains how your buyer makes decisions
Challenge Your “Do Nothing” Prospects to Yes
Why you need value selling & marketing to stimulate opportunities & drive sales
Demand Generation Programs Need an Edge
Informative video by Tom Pisello
Driving High Quality Leads
A webcast on how you can drive high quality leads with value-focused tools
Value-Focused Content Marketing a Requirement
Blog article written by Tom Pisello
ROI Now Guaranteed on Alinean Value Marketing Tools
Take the worry out of your Value Marketing programs
Value Marketing Tools powered by Alinean
Iron Mountain Cost Savings Advisor
Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices.
Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produce a completely relevant, personalized and compelling 6-page white paper.
The Alinean powered Interactive White Paper campaign produced more qualified leads, better opportunities and shorter sales cycles than traditional white paper campaigns.