Windstream UCaaS and CCaaS

Articulating the value of unified communication and contact center as-a-service

Windstream needed a way to convince business execs and IT leaders that there was great business value in replacing legacy on-premises unified communications and contact center solutions, especially with new as-a-service offerings from Windstream.

However, prospects were skeptical, and sales reps were needing tools to clearly and credibly articulate the costs and lost opportunity from legacy solutions, as well as potential business improvements from Windstream.

To help overcome this challenge, Alinean worked with Windstream subject matter experts to develop new value messaging, insights and financial justification model, and bring this to life in a set of marketing and sales tools.

The result is demonstrated here, in a comprehensive and credible interactive ROI tool, available from Windstream.com to prospects, allowing them to self assess challenges, benchmark versus peers, and clearly understand and quantify the unique business value of Windstream as-a-service.

This ROI tool is used to fuel marketing campaigns, with powerful, personalized assessment / analysis interactive content. A slightly more advanced version is used by sales reps and specialists to conduct ROI workshop engagements and prepare CFO-ready business case reports.