Omnivex Digital Maturity Assessment
Providing a Diagnostic Assessment and Solution Recommendations to Improve Customer Experiences
When you are in an airport, train station, stadium, hotel, or university that digital sign providing you with updates, news and content is likely provided by Omnivex, And they don’t stop there, providing an engaging customer experience to to inform, engage and interact with patrons, customers and prospects across digital screens and mobile phones.
To grow to the next level, Omnivex realized they needed to engage in a more consultative fashion with prospects. The goal was to provide a digital maturity assessment, helping clients diagnose shortfalls, identify improvement areas and recommend solutions. The goal: Elevate marketing and sales conversations from product pitches to a prescriptive engagement.
Alinean worked with Omnivex to create a digital maturity assessment framework, distilling a complex consulting model into one more streamlined for self-service and sales engagements.
Alinean then leveraged it’s ValueStory™ Cloud platform to create an interactive on-line tool for prospects and customers to self assess, and for sales reps to engage.
This new tool is being used to promote executive connections and meetings, fueling outreach email, social and on-line marketing campaigns to generate more qualified leads, and in initial meetings, to provide a value-focused prescriptive approach.
See the Digital Maturity Assessment for yourself