Mitel Cloud Business Value Analysis

Making the business case for improved Unified Communications and Contact Center solutions

Mitel, a leading provider of telecommunication solutions, wanted to build a better pipeline of new opportunities.

In order to do so, they knew they needed to do something different with their marketing campaigns. Attracting users with a look-alike white paper wasn’t going to break through and engage buyer’s facing content fatigue.

Reducing costs and improving business performance are top of mind for prospects, so Mitel wanted to educate prospects on how they could uniquely drive savings and business value.

Mitel contracted with Alinean to create and deliver a compelling piece of interactive content, the Cloud Business Value Analysis.

Prospects can use the Cloud Business Value Analysis to quickly obtain a business value analysis, tallying the potential total cost of ownership (TCO) savings and business value Mitel can uniquely deliver. The interactive on-line self-service application makes the ROI business case for replacing the current communications and contact center legacy with Mitel Cloud solutions.

Although results can be generated in minutes, users can explore all calculations and assumptions in the tool, personalizing the analysis for their specific needs and overcoming typical credibility complaints about typical on-line calculators.

Once completed, the user receives a business value analysis report, to share easily and motivate buying decisions with other stake holders, so important with today’s committee centric purchases.

Mitel is leveraging the Cloud Business Value Analysis to engage higher in the organization, beyond IT, to power better response rates from prospects, to improve engagement and motivate purchases.