IBM Cloud Object Storage Value Estimator

Estimating the business value of object storage

IBM wanted to provide prospects with a quick way to estimate the value of improving Object Storage with IBM Cloud.

IBM worked with Alinean to develop the IBM Cloud Object Storage Value Estimator, an on-line interactive value marketing tool.

Answering a few simple discovery questions, the estimator analyzes the opportunity for improvement and value of the IBM Cloud Object Storage solution.

A personalized business value white paper report is provided to the prospect, once the lead is captured (and shared in real-time with IBM’s Unica marketing automation platform).