Coupa Value Assessment

The business value of Unified-Spend-as-a-Service

Coupa, delivering a comprehensive software as a service for spend management including solutions for improving procurement, invoicing, expenses, sourcing, inventory and contract lifecycle management, needed to prove their differentiating value to prospects.

The value team created a spreadsheet model to crunch the numbers, and was using another value tool to help scale the program to the broader sales team, but the interface and analysis output leaved much to be desired.

Coupa worked with Alinean to reinvent its value program, delivering more provocative value storytelling, insights, quantification and success stories into a comprehensive ValueStory interactive on-line tool and personalized report.