8×8 ROI Calculator

Quantifying the value of cloud unified communications and contact center

Cloud based business phone service provider 8×8 needed to prove the value of its business phone, unified communications and contact center solutions to frugal business executives and technology decision makers.

The 8×8 marketing team wanted to provide a quick, credible tool on its web site, so prospects could get prescriptive solution recommendations and self-determine their potential savings.

Alinean worked with 8×8 to develop and deliver an interactive ROI calculator, collecting a few data points from prospects to quickly recommend the best solution and determine the potential business value.

Using the tool, clients obtain a personalized 6-page business value analysis report, with everything needed to understand the differentiating value of 8×8 and justify the solution.

The tool is accessed via 8×8’s website home page or via direct marketing campaigns., putting value front and center. The tool has proven its value, collecting over 100 incremental leads and more qualified / educated opportunities each month.