Partners
Alinean has formed strategic partnerships to drive and enable comprehensive marketing and sales effectiveness solutions
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IDC
The foremost global market intelligence and advisory firm helping clients gain insight into technology and e-business trends to develop sound business strategies. IDC is a ValueExpert™ Authoring partner, using the Alinean platform to develop and deliver value-based demand-gen and sales enablement tools for leading IT vendors such as SAP, Novell, IBM, and Sterling. Click here for more information about the IDC value selling program.
IDG
Leveraging Alinean's Interactive White Papers to build better demand generation programs for technology marketers, and better connect and engage prospects. With the Alinean powered program, IDG is evolving from static, one-size-fits all traditional white papers to White Paper Configurators.
Alinean also leverages IDG’s extensive world-wide membership communities to power guaranteed lead / ROI programs for value marketing solutions.
Marketo
Alinean interactive content can be used to better connect and engage with prospects, as well as collect more rich profiling / opportunity information. Connected to Marketo’s lead nurturing platform, Alinean tools drive a more advanced level of lead capture, scoring and nurturing, ultimately driving more sales opportunities and revenue from our joint clients.
Rosetta
Founded in 1998 and over the past 11 years has rapidly grown to become the largest independent interactive agency in the US, and among the top 10 overall. Rosetta is focused on making their clients' brands more personally relevant throughout interactive channels in order to drive material and measurable business impact. Rosetta offers Alinean powered tools and campaigns for its leading B2B customers such as OfficeMax.
SiriusDecisions
The world's leading source for business-to-business sales and marketing best-practice research and data—providing senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions' clients to quickly receive the critical insight they need to make decisions effectively.
View SiriusDecisions' Vendor Profile for Alinean
Demand Creation Specialists (DCS)
A leading content creator and marketer and publisher of the DemandGen Report. As B2B sales and marketing evolves into a “conversation economy”, Demand Creation Specialists helps you to find your voice, and develop your thought leadership position. DCS helps B2B companies develop content that speaks to your prospects' challenges throughout the buying process. The content DCS creates will help prospects find you, and help your sales team lead them through your sales funnel. With over 30 years of B2B publishing experience Demand Creation Specialists has built a team of seasoned writers who cover a vast array of industries. We take the time to listen to the challenges you are facing, the message you are trying to convey to your prospects, and match you up with a writer on our team that suits your needs.
In partnership, DCS will leverage the new Alinean Interactive White Paper platform to drive better demand-gen campaigns for its B2B marketing clients. With the importance of content, Alinean will utilize DCS’s world class writing staff to help develop interactive white paper content, assuring that Alinean’s customers have the white paper content they need to achieve higher levels of demand generation success.
Futurecurve
Provides Value Proposition creation and development services, helping organizations bridge the gap between what they do and the value they bring their clients.
The Vanella Group, Inc.
Is the leading provider of expert, high-quality, B2B telemarketing and telesales-based lead generation services exclusively for technology companies.
Vanella has partnered with Alinean to provide demand-gen and sales tools to better personalize connection and engagement, and drive telesales driven diagnostics and justification.
Pure Incubation
Harnesses state-of-the-art engagement methodologies, vast experience in online media, and its proprietary technologies to drive new digital publishing and database strategies. Pure Incubation’s digital practice includes performance media and registration strategies, online buying and information resource guides, e-newsletter database strategies and proprietary technologies that manage social commerce activities in a diverse set of B2B media markets. Alinean partners with Pure Incubation to provide guaranteed leads / ROI programs on value marketing solutions.