News
Stay connected for the latest value marketing, value selling, and Alinean news
Subscribe to theWeekly Newsletter
Alinean Launches ValueStory - Revolutionary Guided Value Selling App
Alinean today announced ValueStory™, a new guided value selling App and Platform to turn an iPad into a more provocative sales tool.
Read More Now!Which One: Sales Skills or Sales Tools?
If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. It has long been debated whether selling effectiveness can best be addressed by improving Sales Reps skills, or by providing Sales Reps with the right Sales Tools.
Read More Now!News For201320122011
- Alinean Launches ValueStory - Revolutionary Guided Value Selling App
- Which One: Sales Skills or Sales Tools?
- Dump the PowerPoint Sales Pitch & Engage With Your Customer Instead
- ValueStory featured by Smart Selling Tools
- Three Key Findings from SiriusDecisions Summit
- How can you Best Prevent Stalled Deals?
- Alinean Adds Five New B2B Customers in Q1 2013
- SAVO Maturity Benchmark (powered by Alinean)
- It Just Takes Longer. Your Sales Cycle in 2013?
- Top Ten Ways to Immediately Improve Sales Tool Adoption
- How can you Be Provocative without being Arrogant?
- Where is ROI Best Applied in the Sales Process?
- Sales Enablement's Dirty Big Secret
- 3 Key Metrics that will have a Profound Impact
- Are Buyer Personas Dead?
- Are ROI Calculators Dead? Not So Fast.
- Gartner: Out with the Old, In with the New
- Why Spreadsheets Don't Work for ROI/TCO Tools
- Alinean Adds 20 New B2B Customers in 2012
- Sales and Marketing Aligned for 2013?
- Gartner says 2013 will be a Better Year for IT Spending Growth?
- Alinean Receives Safe Harbor Certification
- Study Reveals Tablets Key to Improving Sales Effectiveness in 2013
- Gartner says 2013 will be a Better Year for IT Spending Growth?
- Gartner says 2013 will be a Better Year for IT Spending Growth?
- Alinean Receives Safe Harbor Certification
- Study Reveals Tablets Key to Improving Sales Effectiveness in 2013
- Gartner: Business Groups Will Control 90% of Tech Spending - Are you Ready?
- Your Sales Cycle Dilemma in 2013
- Alinean Completes SSAE 16 SOC 1 Audit
- More Stakeholders = More Sales Complexity in 2013
- Financial Justification / ROI – The Most Valued Content for 2013
- Alinean Adds Six New B2B Customers in Q3 2012
- Microsoft Cloud Security Readiness Tool (Powered by Alinean)
- Empower Your Mobile Sales Teams with New Value Selling App
- ROI now Guaranteed on Value Marketing Tools
- Why Renew?
- Build it and they will come?
- How to Win the Software Bake-Off
- Personalize, Challenge & Engage
- Case Study: Avaya IP Office TCO Calculator
- Case Study: IBM PureFlex TCO Analysis
- Value Actualization Tools: Getting the Value-Selling Job Done
- Alinean's Fight Frugalnomics Revolution Drives Record 2012 Q2 Growth
- ROI now Guaranteed on Alinean Value Marketing Tools
- IDC introduces new Cloud Decision Framework (powered by Alinean) at IDC / IDG Cloud Leadership Forum in Santa Clara
- Are You Targeting the Right IT Decision Makers? [IT Marketing World]
- Value-Focused Content Marketing a Requirement
- Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance
- Tom Pisello, the ROI Guy, now a featured contributor for SandHill.com
- Up to 60% of Deals are Lost to the Status Quo [IT Marketing World]
- Product, Solution, Or Value – You Decide [eBook]
- Happy New Year! Maybe not for IT Sales & Marketing [IT Marketing World]
- 150+ Content Marketing & Social Media Predictions for 2012 [CMI]
- What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012 [CMI]
- Product, Solution or Value – You Decide! [Sandhill.com]
- Content Marketing Quick Tips: CMI Contributors Share Their Favorites [CMI]
- The Spotlight of Enterprise App Stores Can Help Fight Growing Shadow IT [Sandhill.com]
- Content Investments Effective When Aligned to Facilitate Buyer’s Journey
- 9 Cloud MythBusters: TCO Savings ROI and More
- Alinean Integrates Value Marketing & Selling Content with CRM & Marketing Automation
- Reimagining the Tried and True White Paper [Chief Content Officer - Oct 2011]
- SMBs a New Year Bright Spot for IT Sales and Marketing? [IT Marketing World]
- 4 Ways to Optimize Content for the Economy-Focused Buyer in 2012 [CMI]
- SMBs a Bright Spot for IT Sales and Marketing into the New Year?
- Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit! [Sandhill.com]
- Are You CIO Worthy? [IT Marketing World]
- Tom Pisello, The ROI Guy, Featured in Oceanos Fall 2011 List Intelligence Report [Oceanos]
- Are you CIO Worthy?
- Risky Business: Three Ways to Convince Customers You Are Worth the Investment [Sandhill.com]
- Gartner Challenge: How IT Vendors Can Help CIOs Innovate...or Die [IT Marketing World]
- Shifting Sales Environment Creating New Role For Enablement Solutions Print E-mail [DemandGen Report]
- For IT Buyers, It's All About the Benjamins [IT Marketing World]
- "Value" Remains Most Significant Sales Challenge [Sandhill.com]
- Buyers Tell Sellers to Rethink Their Agendas [IT Marketing World]
- "Value" Remains Most Significant Sales Challenge [IT Marketing World]
- Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?
- How Do You Get Busy Executives to Engage in an Analysis? [Sandhill.com]
- Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year
- So You Think Your Sales Team Can Dance?
- New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings
- Execs Turn to IT to Drive Performance in Tough Environment [IT Marketing World]
- Executives Turn to IT to Drive Performance in Tough Environment
- How to Show ROI with the XenDesktop ROI Calculator
- IBM Smarter Planet Delivers Tangible ROI
- No Respect. Social Media Marketing Not a Top Executive Priority?
- Marketing Budgets Rise in Face of Economic Headwinds
- Tom Pisello, Alinean Chairman and the ROI Guy has been recognized by Marketo as one of "18 Must-Know Marketing Analytics and Metrics Experts" in its new 70 page eBook, The Definitive Guide to Marketing Metrics
- IT Purchase Process Becoming Increasingly Complex [IT Marketing World]
- IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone [Sandhill.com]
- Tom Pisello, Chairman of Alinean, Featured in B2B Magazine's Who's Who in 2011
- B2B White Paper Future Shock
- Who do B2B Buyers Trust
- Is Social Media ROI Achievable? [Sandhill.com]
- Death of a SalesMan and four other trends shaping today's B2B Buyer [ThinkSales Magazine]
- Selling to Mahogany Row? Roll Out the Web Carpet [Content Marketing Institute]
- Citrix ROI Success Story: Proving the TCO savings and ROI of Virtual Desktops
- Our White Paper best practices included in new Oceanos List Intelligence™ Report [Oceanos List Intelligence Report]
- The Big O – Outcome Selling [SandHill.com]
- Alinean Starts Fight Frugalnomics Movement
- Social Marketing Measurement Crisis?
- Infographic: Content Marketing Optimization and the Fight Frugalnomics Revolution
- Is Justifying Proposals with ROI Sales & Marketing Tools a Requirement? [On Demand]
- Alinean Offers Makeover Assessments for Legacy ROI and TCO Tools
- Optimize Content Marketing by Facilitating the Buyer's Journey [SandHill.com]
- Demand Gen Report Episode 11: Featuring Tom Pisello
- Optimize Content Marketing By Facilitating the Buyer's Journey [Content Marketing Institute]
- Proving Your Advantage: TCO Sales and Marketing Tools [On Demand]
- Map Your Interactive White Papers to the Buyers Journey [On Demand]
- ROI Sales and Marketing Tools [On Demand]
- Provocation-Based Selling: Loosening the Status Quo for Sales Success [SandHill.com]
- Research and Tools to Take your Content Marketing to the Next Level [On Demand]
- Open Virtualization Advances into the Enterprise with Red Hat And IBM
- IT Spending Is On The Rise, But Executives Remain Economic-Focused [IT Marketing World]
- The Social Media Hierarchy of Needs for ROI Success [IT Marketing World]
- CMOs Finally Tie Social Efforts to ROI [IT Marketing World]
- Five Reasons Why Content is King [IT Marketing World]
- Diagnosing Customer Issues: Connect and Engage with Assessment Tools [On Demand]
- Data Center Knowledge ran an article about a white paper written by Alinean on HP-UX and Linux
- If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
- How to Find the Right Type of Content For Your Business [Content Marketing Institute]
- Jefre Futch, Alinean's CEO recognized as Impact Player by Florida Magazine
- Get a Quick Content Audit and Improve White Paper Performance Today!
- Selling to Today's Economic-Focused Buyer: Leveraging Value-Based Tools for Sales Enablement Success [On Demand]
- Technology Marketing Budgets Recover with Strength into 2011
- Social Media ROI Is Greatest Challenge
- Spring has Sprung and So Should New Sales and Marketing Practices [SandHill.com]
- Spring has Sprung, and So Should New Sales and Marketing Practices [IT Marketing World]
- Join Us Live: Building a Business Case for Migrating to Red Hat Enterprise Linux [Apr 12, 2011]
- Five technology-driven ways to get your small business on track this year
- Spring has Sprung, and So Should New Sales and Marketing Practices
- Alinean recognized by BtoB Magazine's as one of Top Agencies for 2011
- EMC Captiva Intelligent Capture Benefits Calculator (powered by Alinean)
- Marketing to Today's Economic-Focused Buyer: Driving More High Quality Leads with Value-Focused Tools [On Demand]
- ZDE SmartPaper: AMD Accelerated Computing (powered by Alinean)
- Your White Papers Could Be More Effective. Let Us Show You How
- Provocation-Based Selling: Loosening the Status-Quo for Sales Success
- The Big O – Outcome Selling
- Who Do You Trust? Industry Analysts Reign Supreme (IT Marketing World)
- Is there any ROI for Social Media Marketing? Introducing the Alinean Social Media ROI Calculator [On Demand]
- The Demand Spectrum and Value-Based Sales & Marketing
- Gartner CIO Study Highlights Need for Outcome-Based IT Marketing [SandHill.com]
- Frugalnomics: 90% of IT Buyers Now Require Proof of Bottom-Line Benefits (IT Marketing World)
- Salesmen are Dying and Other IT Trends (IT Marketing World)
- Connecting Despite Information Overload: Driving More High Quality Leads with Interactive White Papers [On Demand]
- Marketing to Today's Economic-Focused Buyer: Driving More High Quality Leads with Value-Focused Tools [On Demand]
- Interactive White Papers Up the Lead Generation Ante
- Tom Pisello, Chairman and Founder of Alinean, featured award winner at Florida Companies to Watch
- Orlando Business Journal Executive Profile of Tom Pisello, Alinean Chairman and Founder
- Is Your Content Ready for the CFO? [Content Marketing Institute]
- Social Media ROI a Requirement for 2011
- Alinean Research Reveals Best Practices to Fight Frugalnomics
- How To Calculate The ROI From Social Media Marketing (as featured in B2C Marketing Insider)
- Alinean Powers Diagnostic Assessment Tool: the Sage Pacer Survey
- CFOs Take More Control: Frugalnomics in Full Effect
- Alinean New Headquarters: Liked Raw Space, Prime Downtown Orlando Location
- Selling to Today's Economic-Focused Buyer: Leveraging Value-Based Tools for Sales Enablement Success [On Demand]
- Is The End of Social Media Already Written Into Its Success?
- Your Sales & Marketing Ready to Do Business With Frugal Buyers? Take This Diagnostic To Find Out
- Over 200% ROI From a Value Selling Program? Find Out For Yourself
- Microsoft Premier Services Savings Calculator [Powered by Alinean]
- Alinean Releases Value Selling Assessment and ROI Analysis Tools
- Diametrically Opposed Forces: Selling Value in a Buyer-Controlled World
- White Papers are Influence Kings, But Need Personalization to Retain Crown
- Alinean Powers the EMC SMB Virtual Solutions Advisor [Powered by Alinean]
- Converged Networks: Worth the Investment? [ZDE SmartPaper Powered by Alinean]
- Alinean Achieves Record Growth in 2010
- Target Marketing Reviews Alinean's new Social Media ROI Calculator
- Alinean Introduces Social Media ROI Calculator
- Alinean Launches ValueExpert™ LinkedIn User Group
- Value Selling Tools and the Buying Lifecycle
- Tom Pisello, Alinean Chairman and Founder Article “How to Calculate the ROI From Social Media Marketing [Content Marketing Institute]
- The Novell SUSE Appliance Tookit ROI
- Alinean Introduces Social Media ROI Calculator
- Alinean Introduces Social Media ROI Calculator
- Tech Journal South: Social Media Success Driven by Engagement and “Hierarchy of Needs”
- Tom Pisello, Alinean Chairman and Founder Article “How to Calculate the ROI From Social Media Marketing” [Content Marketing Institute]
- Sales Enablement and the Economic Buyer
- Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
- Social Media Hierarchy of Need — Best Practices for ROI Success
- CIO Priorities for 2011 Indicate Continued Frugalnomics Focus
- Tom Pisello, Alinean Chairman and Founder Article “How to Choose the Right Content Type for Social Media Success [Content Marketing Institute]
- Alinean Announces Its Participation at Forrester’s Technology Sales Enablement Forum 2011 [February 14-15, 2011]
- "Diametrically Opposed Forces: Selling Value in a Buyer Controlled World" presented by Jim Ninivaggi, SiriusDecisions [On Demand]
- Alinean Research Reveals Social Media Hierarchy of Needs
- Orlando Business Journal: Alinean Gets 2011 Companies to Watch Award
- Alinean Awarded 2011 Florida Companies to Watch
- Enhanced Online News: 50 Florida Companies to Be Honored
- CPA Trendlines: The End of Accounting Marketing as We Know It?