Let me tell you a story...
A story of how your buyer has fundamentally and permanently changed:
Overloaded
- Forced to do-more-with-less
- Dealing with hundreds of vendor e-mails & calls each week
- Granting less time for vendors & purchase decisions
- Not waiting for your call or e-mail
Skeptical
- More risk averse than ever
- Tired of traditional / product focused sales & marketing pitches
- Unwilling to engage unless you offer personalized & compelling insight
Frugal
- Only change if the “cost of doing nothing” + benefits of change greatly outweigh cost of change
- Waiting for you to step in with the messages & tools to justify change
Frugalnomics is in Full Effect. Fight Back!
How does Frugalnomics impact your Sales & Marketing Effectiveness?up to 60%sales opportunities stuck at "Do Nothing"SBI
90%of buyers stay at status quo because they can't see quantified reason to change IDC
2/3of buyers don't have the tools needed to justify the value of changeIDC
Your prospect will stick with “Do Nothing” unless they can see a quantified reason to change: that there is a significant “cost of doing nothing”, and that your solution represents significant business value and competitive advantage.
You have to convince your prospect that they have an issue worth addressing; that the issue if not addressed has significant costs & risks.
You need to quantify:
- Why Change?
- Why Now?
- Why You?
Why Change?
So you give your prospect a White Paper, but...
Traditional Whitepapers Don't Work Anymore!
- Not able to break through the noise
- Not personalized, relevant & differentiating enough
- Not communicating the unique value of your solutions
Don’t Give Your Prospect a Traditional White Paper!
Evolve to Interactive White Papers & Benefit Estimators
- Break through the overload
- Deliver personalized, relevant & differentiating messages
- Quantify your unique value story
Why Now?
So you give your prospect a Product Pitch, but...
Product Pitches don’t work anymore!
- Don’t quantify your unique value proposition
- Don’t elevate you from product sales to strategic advisor
- Don’t create urgency
Don’t Give Your Prospect a Product Pitch!
Evolve your Selling with ValueStory™
- Revolutionize with a powerful interactive mobile selling App
- Combine Emotional Storytelling with Financial Justification
- Quantify the Pain, Justify the Gain & Prove your Solutions are not the Same
- Capture and leverage customer intelligence and benchmarks from each engagement
Why Your Solution?
So you present your case with a Spreadsheet, but...
Spreadsheets Aren't Good Enough Anymore!
- Lack 3rd party credibility (required by >85% of buyers)
- Difficult to standardize versions & manage access
- Hard to gain adoption
- Not capturing usage data & customer intelligence
- Not mobile-ready
Don’t Present Your Case Using a Spreadsheet!
Evolve to Interactive ROI & TCO Sales Tools
- Elevate the discussion beyond price
- Differentiate your solution’s TCO advantages
- Quantify the benefits, payback and ROI of your unique solution
- Deliver your CFO-ready business case
You Fought Frugalnomics and Won the Deal!
The Bottom Line
We know your prospects have fundamentally and permanently changed – more overloaded, skeptical and frugal than ever before.
Frugalnomics is in full effect, and as a result, buyer’s demand quantifiable proof that there is a high “cost of doing nothing” and significant benefit in your proposal.
You can try to make your case with traditional sales & marketing content – white papers, product pitches and spreadsheets – but we know that’s just not good enough anymore...
Don’t give traditional marketing content.
Fight Frugalnomics with interactive value selling and marketing tools from Alinean.
So what's in it for you? Get a personalized Benefit Analysis!