How We Do It

From start to delivery: the Alinean methodology, process steps and technology

Value Messaging

Design and develop the right value messaging, insights and justification needed to fuel your value marketing / selling initiatives.

Value Map

Determine the challenges you help address and determine how to best quantify the cost of “do nothing” and value you uniquely deliver.

CLOSE Method

Develops your value messaging from a buyer centric / role standpoint, telling your value story in the most effective way.

Value Matrix

A framework of role oriented value messaging including challenges, insights, differentiators and financial justification. Used as the foundation for developing the storytelling, insights and financial justification within VaueStory, but also leveraged for other marketing programs.

Bring your value messaging to life!

Convert your value messaging, insights, and financial justification into customer facing interactive tools.

ValueStory Builder

The Value Matrix messaging is converted into a storytelling PPT, which along with the Value Matrix financial justification spreadsheet are imported into the ValueStory Builder to create your ValueStory Tool.


The ValueStory Builder is an HTML application which is used by tool authors to import PPT storytelling presentations and convert spreadsheets to help create / evolve your ValueStory.

Integration

ValueStory integrates with your CRM, MAP and other solutions to ease tool access, integrate ValueStory into sales workflow and opportunity / account management, capture and nurture leads, and capture / share customer intelligence.

  • CRM

  • SSO

  • MAP

  • Playbook/
    Portal


The ValueStory® Cloud

The first cloud designed to help B2B organizations to better develop and deliver customer facing interactive value marketing and selling tools.

ValueStory Database

Stores ValueStory Plays, Runs, customer intelligence and benchmark insights.

Customer Intelligence & Data Mining

Capture customer intelligence from the discovery questions in each customer engagement, providing reporting tools and export to mine and leverage a wealth of data from each customer engagement to help guide sales, marketing and product strategy.

Usage Reports

Track usage and understand how the tool is being used in customer engagements.

User & Communities Administration

A console to manage user and community tools, rights, access and security.

Value Tools

Your customer-facing interactive value marketing and selling tools delivered via HTML5 browser or iPad native application.

ValueStory for Sales ValueStory for Marketing ValueStory for Consulting

Integration

ValueStory integrates with your CRM, MAP and other solutions to ease tool access, integrate ValueStory into sales workflow and opportunity / account management, capture and nurture leads, and capture / share customer intelligence.

  • CRM

  • SSO

  • MAP

  • Playbook/
    Portal


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