Alinean in the News:

Alinean has been fortunate to receive strong media coverage for our thought leadership on ROI and Business Value Selling, industry trends, periodic studies that we conduct with our research partners - and most significantly - the wide range of proven Demand Generation and Sales Enable tools we've developed for our customers. Below is a sampling of our media placements - all showing why Alinean Tools are the industry-standard for 9 of the top 10 B2B solution providers worldwide.

2010

• Alinean Announces Migration of Sales & Marketing Tool Platform with Microsoft Developer Tools

• Microsoft launches the Alinean Windows 7 ROI Tool on the Microsoft Partner Network

• BtoB: Selling to the C-Suite - Build relationships based on business goals, responsiveness and accountability

• HP’s Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered Tools

• Goldman Sachs Reports SaaS First Choice for Software

• EMC launches demand-gen VirtualizationVille microsite featuring Alinean Assessment Tool

• IDC develops ROI Calculator for Novell's Identity Access Management

• Connecting with Skeptical/Frugal Buyers drives Content Marketing Spending up Significantly in 2010

• IDC to highlight Alinean tools at Directions 2010

• Alinean Announces Record Performance and Significant New Customer Additions in 2009

• Proof of Windows(R) phone TCO savings via demand-gen and sales enablement tools from Alinean

• B2B: Nearly 40% of Marketers Plan on Budget Increase in 2010

• Alinean helps EMC Documentum drive demand and quantify the value for Case Management 

• Gartner: Financial business case justification remains a requirement for IT vendors 

• "Hey you, get onto my Cloud" - ROI Demand-Gen tool by Alinean to quantify savings from Windows®
   Azure Platform

• Selling Power: Is "Green Software" the Next Big Thing?

• Gartner: Quantify carbon remediation & Green IT value or prepare to lose market share

• Discretionary Spending Increase in 2010 - Drives Value Based Sales & Marketing Tool Needs

• Dell Blade Calculator by Alinean receiving Kudos

• Feb. 2-3, 2010 : Alinean presenting at Florida Venture Conference

• Windows Azure Platform TCO and ROI Calculator Now Available Online AND Offline

2009

• The Art of ROI: Biz Tech magazine features Alinean virtualization ROI calculator

• IDC develops ROI Calculator for Aspect and Microsoft OCS

• NEWS: Microsoft launches the Windows® 7 ROI Toolkit, powered by Alinean

• NEWS: IBM uses Alinean TCO calculator to help make the case for system migration

• BLOG: Sales Success rests on building Strategic Roadmaps with Customers

• NEWS: Value-based sales tools become recognized best practice

• WEBCAST: B-to-B Marketing in a Buyer-Driven World

• NEWS: Gartner highlights importance of business cases to address budget woes at its annual IT Symposium

• NEWS: Alinean and EMC launch new Virtualization Management Assessment Tool

• PARTNER CORNER: IDC develops ROI Calculator for Aspect and Microsoft OCS

• NEWS: IT Business Edge features Alinean tool developed for IBM & Intel

• Datacenter virtualization only at 16%

• Management Essential for Virtualization Adoption 

• VMware announces a new version of their Virtualization TCO and ROI Calculator at Executive Forum

• Alinean and EMC launch new Virtualization Management Assessment Tool at VMworld 2009

• BLOG: Management Essential for Virtualization Adoption 

• Microsoft Launches First Server Virtualization Financial Planning Toolkit

• PARTNER CORNER: IDC launches Value Calculator for IBM Tivoli Net Cool, powered by Alinean

• IT Business Edge campaign from Intel features Server Refresh Web calculator from Alinean

• BLOG: How to Keep Your Interactive Marketing on Track

• WEBINAR: Using Value-Based Sales Tools to Create your own Economic Recovery

• PARTNER CORNER: IDC launches Value Calculator for NetCordia NetMRI, powered by Alinean

• EVENT:  VMworld 2009 - Alinean CEO Tom Pisello to present at VMware's Executive Forum

• Blog: Tying ROI proposals to Unique Strategic Value  

• Western Blue invests in Alinean Business Value Sales Tools

• Microsoft launches Alinean-developed Partner Profitability analysis toolkit at Worldwide Partner Conference

• Cypress Communication launches UCaaS Unified Communications TCO Calculator

• AT&T Launches the AT&T Connect ROI Calculator

• PARTNER CORNER: Ziff Davis Enterprise Launches Comprehensive Demand Generation Campaign for Dell Blade Servers

• Value-based sales tools become recognized best practice

• BLOG: Green IT importance is rising, and so are needs for Green IT focused sales tools

• LIVE WEBINAR: Create your own Business Value Sales Tools

• NEWS: AT&T Connect launches new ROI calculator to prove the value of conferencing solutions

• SURVEY: IT Spending Slows Further into 2009, making sales environment tougher 

• BLOG: IT Sales and Marketing - Recovery On its Way

• Alinean Tools & Resources used as cornerstone of Microsoft's Infrastructure Optimization (IO) Initiative

• LIVE WEBINAR: Leveraging Technology to Influence the Buying Lifecycle

• NEWS: VMware Disaster Recovery: Are organizations investing enough given constrained budgets?

• BLOG: Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud

• NEWS: EMC empowers new SourceOne launch with Alinean ROI Calculator

• LIVE WEBINAR: Realizing the Green

• UPCOMING EVENT: May 13-15 - SiriusDecisions Summit 2009 "Leaders and Lessons Learned"

• BLOG: Customers and Sellers: The Knowledge Divide

• NEWS: VMware Launches Aggressive Program to Help Customers Slash Server Costs in Half... Guaranteed

• Alinean CEO and founder Tom Pisello delivers keynote presentations for Microsoft Connections events in Ft. Lauderdale, Tampa, Atlanta and Charlotte April 15-23, 2009

• Alinean Launches ValueExpert(TM) Consulting Partner Program to empower people and businesses in a down economy

• Citrix seminars on Cutting Desktop TCO by 40% with XenDesktop feature Alinean ROI Calculator

• Money for Nothing, and Projects for Free

• EMC Launches CLARiiON CX4 Impact Calculator

• Alinean develops Disaster Recovery Assessment tool for VMware

• Unisys launches Sourcing Insights benchmarking tool by Alinean and IDG

• Microsoft launches GreenIT initiative with Alinean research and tools: Desktop Energy Savings and Server Energy Savings Calculators

• VMware View Campaign features Cost-Justification Tool for Frugal IT Execs, Powered by Alinean

• Microsoft launches new Simple to Save program for customers

• Citrix quantifies the ROI of virtualization using Alinean tools in virtual trade show

• Free Webinar: "Successfully Selling in a Down Economy" March 12, 1pm EST

• Time to Upgrade that Aging SAN?

• PR: Ziff Davis Enterprise and Alinean Partner to Increase Sales and Marketing Effectiveness in a Down Economy

• Are you attending IDC’s Directions09? March 17, Boston

2008

• Alinean research indicates urgent need for vendor sales and marketing efforts to focus on quick payback, tangible cost savings programs in order to drive sales in today’s economy.

• Alinean creates Simple Savvy Savings white paper and Simple to Save tools for Microsoft to focus customers on quick payback projects

• Microsoft launches new Alinean-powered Profitability Tool & Guide for Software and Services at Worldwide Partner Conference in Houston

• Why ROI/TCO is Required - Now More than Ever

• Microsoft Assessment and Planning Toolkit Team Blog: Do you want to lower IT operation costs for your business? Take advantage of this new tool from Alinean, "Simple to Save" cost calculator and you can be a cost-cutting hero!

• Microsoft Launches Virtualization ROI Resource Center featuring Alinean tools

• Citrix Quantifies the ROI of Virtualization using Alinean Tools in Virtual Trade Show

• Find out how Intel®-based platforms can Increase ROI, while Greening up your Datacenter

• PR: Alinean Launches EnterpriseROI™ version 4.0 to Empower Sales Effectiveness

• THE ALINEAN ROI REPORT: Dollars and Sense? How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy

• Sun and Intel Team to Promote 'Green IT' with New Alinean-powered Calculator

• JBoss (a Red Hat Company) Announces New SOA Assessment, Powered by Alinean

• IBM Releases New Tool to Help Lower Data Center TCO

• Alinean Expands ROI/TCO Sales Tool Practice - Former Gartner, Siemens Analyst Paul Demopoulos joins team

• Dell's Global Initiative To 'Simplify IT' features Assessment Tool from Alinean

• SiriusDecisions Summit 2008: Growth through Integration - May 14-16, Las Vegas

• CONFERENCE: Crisis or Opportunity? Leading Through a Down Economy - May 12-13, Chicago
  

• Sirius Decisions: ROI Selling is a Requirement during a Down Economy

• Microsoft Launches Infrastructure Optimization Assessment Tool from Alinean

• Brainshark Proves the ROI of On-demand Business Communication Solutions

• Alinean to present at IDC Sales and Marketing Effectiveness Summit 2008

• IDC predicts Business Value Selling of IT Solutions a Requirement for 2008

• Blue Coat features new ROI Calculator from Alinean

• HP Launches Halo TCO Comparison Calculator

• VMware features new ROI/TCO Calculator

2007

• PR: Business Value Selling of IT Solutions a Requirement for 2008

• Alinean and Wipro Launch Windows® Mobile Messaging TCO Tool

• Wipro and Alinean Announce Strategic Alliance

• SearchCRM.com: Ask The CRM Expert - Questions & Answers
  

• Alinean Launches New TCO Calculator for VMware

• PR: Alinean Expands ROI/TCO Sales Tool Practice: Former HP Business Value Expert joins as Vice President, Analyst

• PR: Wipro and Alinean Partner to Improve Business Value Sales Effectiveness for IT Vendor

• Alinean Presents Webinar on Microsoft Vista Business Value Analyzer for Microsoft and Partners

• Alinean Forms Partnership with Telecommunication Expense Management Experts Legacy Solutions
  

• Alinean and Brainshark Partner to Improve Sales Effectiveness

• IT Business Edge: The ROI of Enterprise Technology

• ITIM Conference - November 6-9, Las Vegas

• Dell unveils new Vista Readiness Assessment Tool from Alinean
  

• Alinean Launches New Windows® Vista Calculator for Microsoft

• SearchCRM.com: Ask The CRM Expert - Questions & Answers

• Alinean launches several new ROI Calculators

• Alinean Expands ROI/TCO Sales Tool Practice - Former HP Business Value Expert joins as VP
  

• VMworld 2007 - Sept 11-13, San Francisco

• IT Business Edge and Alinean Launch New ROI and TCO Analysis Tools for IT

• Computer Weekly & Tech Target feature VoIP ROI Calculator

• Alinean adds former HP ROI Guru Lyndon Wilkes to Team
  

• IT Business Edge releases complimentary 'ROI of BI' Calculator powered Alinean

• Alinean Announces version 3.0 of ROI Analyst Business Value Selling Software

• Alinean Launches new TCO Calculator for VMWare

• SiriusDecisions Summit: Return on Integration - May 16-18, 2007, Las Vegas
  

• EVENT: IDC Sales and Marketing Effectiveness Summit

• Are you attending IDC’s Directions07? - March 6 in San Jose; March 14 in Boston

• Next Value Expert(TM) Certification Course - March 28, 2007

• IDC Sales + Marketing Effectiveness Summit - April 16, 2007, New York, NY

• SiriusDecisions Summit: Return on Integration - May 16-18, 2007, Las Vegas
  

• SearchSMB.com: Email etiquette policies: Big savings and productivity

• Computerworld: IT Spending 2007: Plenty to Celebrate, Even if It's Not Time to Party Like It's 1999

• Alinean launches new ROI Calculators for Dell and HP

• Business Value White Papers - Now Available from Alinean
  

• Computerworld: Does the Vista View Include Real ROI?

• Are you attending IDC’s Directions07?

• SearchCRM.com: Ask The CRM Expert: Questions & Answers

• NEW 2007 Value Expert(TM) Certification Courses Announced
  

• SearchCIO: Executive Guide: ROI

• ComputerWorld: When CIOs Bring in Their Own CFOs

• IT Business Edge: Return on IT (ROIT) is Up, Along with Spending Trends

• Alinean Announces 'ROI Deal Desk' Service now available

• Alinean launches 'Lease vs. Buy' Calculator for HP

• 2007 Value Expert(TM) Certification Courses Announced

• 2006

• THE ALINEAN ROI REPORT: Is There Real Business Value Behind the Hype of SOA?

• Windows For Devices.com: Online tool compares Windows Mobile and BlackBerry TCO

• Dell's Global Initiative To 'Simplify IT' features Assessment tool from Alinean

• IT Business Edge: The ROI of Enterprise Tech - Blog by Thomas Pisello, Alinean CEO, and resident IT ROI Expert at IT Business Edge.  Recent posts: Is there ROI from Windows Vista? ROI Calculator can Quantify!,  The Business Value of Server Virtualization,  The Business Value of Virtual Desktops, The Value of Virtual Lab Automation

• SearchCRM: Ask The CRM Expert: Questions & Answers -Advice by Thomas Pisello, Alinean CEO & SearchCRM.com's  ROI Expert. This month's topics includes discussions on Quantifying ROI for a customer loyalty program, Comparing net present value (NPV) and ROI for CRM projects, and Using a combination of IRR, NPV and payback for capital budgeting

• The Register: HP uses Alinean business value selling tools as cornerstone in new competitive Business Technology marketing campaign

• ComputerWeekly and TechTarget feature Alinean VoIP ROI Calculator

• ComputerWorld: IT Spending 2007: Plenty to Celebrate, Even if It's Not Time to Party Like It's 1999

• SearchSMB: Email etiquette policies: Big savings and productivity

• Does the Vista View Include Real ROI? - Computerworld publishes Alinean White Paper

• the rest of our News 2006 and earlier have been archived...

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