2017 Business Value Summit

 

Thank you for joining IDC, Alinean, and Finlistics at one of our free half-day Business Value Summits and learning how to improve your marketing and selling effectiveness with business value, ROI & TCO.

These free half-day events were designed to provide you knowledge on the latest research on the importance of business value and financial justification. Sessions included panel discussions on insights and best practices from leading sales enablement and product marketing experts as well a case studies and demonstrations of the latest in value selling / ROI tools.

Keynote Slides: Why Financial Justification is So Important to Your Marketing & Selling Success
Interview: Getting the most from your Business Value Program

Dates & Locations: 

Santa Clara, CA

Date: March 1, 2017
Location: Hyatt Regency Santa Clara

Boston, MA

Date: March 9, 2017
Location: Westin Hotel at Copley Place

Agenda

8:00 – Networking Breakfast
8:30 – 8:45 – Kickoff and Welcoming Remarks
8:45 – 9:15 – Why Business Value is So Important

The latest research on the importance of Business Value and Financial Justification in Marketing and Selling Solutions.

Randy Perry
IDC
VP Business Value Consulting


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Tom Pisello
Alinean
CEO & Founder

9:15 – 10:15 – Experts Panel: Real World Lessons to Get the Most from Your Programs

Sales enablement and product marketing leaders who have implemented Business Value programs discuss their challenges, successes and best practices.

David Caradonna
Splunk
Director of Global Business Value Consulting
(Santa Clara)


Ross VanDooser
TeraData
Senior Business Value Consultant
(Santa Clara)


Mark Arman
StarLeaf
Vice President, Business Development, and Strategic Alliances
(Santa Clara)


Steven Kuras
IBM
WW Selling Essentials Leader
(Boston)


Doug May
Splunk
Area Vice President, Global Field Specialization
(Boston)

10:15 – 10:30 – Networking Break
10:30 – 11:30 – Thought Leaders Panel: Assuring Your Business Value Tool Success

How tools can help facilitate a prospect’s decisions through the buyer’s journey. A value marketing and selling tools demo session featuring:

Nancy Selig
IDC
Research Vice President


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Tom Pisello
Alinean
CEO & Founder


Dr. Stephen Timme
Finlistics
President & Founder


Melody Astley
Finlistics
VP of Sales

11:30 – 11:45 – Final Thoughts