2017 Business Value Summit


Join IDC, Alinean, and Finlistics at one of our free half-day Business Value Summits being held in 2017 and learn how to improve your marketing and selling effectiveness with business value, ROI & TCO.

These free half-day events are designed to provide you knowledge on the latest research on the importance of business value and financial justification.  Sessions will also include insights and best practices from leading sales enablement and product marketing experts as well a case studies and demonstrations of the latest in value selling / ROI tools.

Dates & Locations: 

Santa Clara, CA

Date: March 1, 2017
Location: Hyatt Regency Santa Clara

Boston, MA

Date: March 9, 2017
Location: Westin Hotel at Copley Place


8:00 – Networking Breakfast
8:30 – 8:45 – Kickoff and Welcoming Remarks
8:45 – 9:15 – Why Business Value is So Important

The latest research on the importance of Business Value and Financial Justification in Marketing and Selling Solutions.

Randy Perry
VP Business Value Consulting

Tom Pisello
CEO & Founder

9:15 – 10:15 – Experts Panel: Real World Lessons to Get the Most from Your Programs

Sales enablement and product marketing leaders who have implemented Business Value programs discuss their challenges, successes and best practices.

David Caradonna
Director of Global Business Value Consulting
(Santa Clara)

Ross VanDooser
Senior Business Value Consultant
(Santa Clara)

Mark Arman
Vice President, Business Development, and Strategic Alliances
(Santa Clara)

Steven Kuras
WW Selling Essentials Leader

Doug May
Area Vice President, Global Field Specialization

10:15 – 10:30 – Networking Break
10:30 – 11:30 – Thought Leaders Panel: Assuring Your Business Value Tool Success

How tools can help facilitate a prospect’s decisions through the buyer’s journey. A value marketing and selling tools demo session featuring:

Nancy Selig
Research Vice President

Tom Pisello
CEO & Founder

Dr. Stephen Timme
President & Founder

Melody Astley
VP of Sales

11:30 – 11:45 – Final Thoughts

Who Should Attend:

Anyone interested in implementing business value focused sales and marketing programs and tools:

  • Product Marketers
  • Sales Enablement Leaders
  • Value Engineering Leaders
  • Marketing Executive
  • Sales Executives

Register Now