Join IDC, Alinean, and Finlistics at one of our free half-day Business Value Summits being held in 2017 and learn how to improve your marketing and selling effectiveness with business value, ROI & TCO.
These free half-day events are designed to provide you knowledge on the latest research on the importance of business value and financial justification. Sessions will also include insights and best practices from leading sales enablement and product marketing experts as well a case studies and demonstrations of the latest in value selling / ROI tools.
Dates & Locations:
Santa Clara, CA
Date: March 1, 2017
Location: Hyatt Regency Santa Clara
Date: March 9, 2017
Location: Westin Hotel at Copley Place
8:00 – Networking Breakfast
8:30 – 8:45 – Kickoff and Welcoming Remarks
8:45 – 9:15 – Why Business Value is So Important
The latest research on the importance of Business Value and Financial Justification in Marketing and Selling Solutions.
9:15 – 10:00 – Business Value Experts Panel
Sales enablement and product marketing leaders who have implemented Business Value programs discuss their challenges, successes and best practices.
10:15 – 10:45 – Five Pillars to Business Value Success
A framework for measuring and driving Business Value program success.
10:45 – 11:15 – Bringing Value to Life
A case study in demonstrating ROI for a value selling program.
11:15 – 11:45 – Accelerating the Buyer’s Journey with Business Value Tools
A value selling tools demo session.
11:45 – Noon – Final Thoughts
Who Should Attend:
Anyone interested in implementing business value focused sales and marketing programs and tools:
- Product Marketers
- Sales Enablement Leaders
- Value Engineering Leaders
- Marketing Executive
- Sales Executives