How do you better communicate and quantify your unique value ?
Alinean helps you:
- Create differentiated business value messaging and quantification
- Enable prospects to self assess their challenges, “do nothing” costs & potential benefits from your solutions
- Empower sales reps, partners & consultants to quantify prospect challenges, benefits, ROI & TCO
Solutions For You
“The vendor you choose to work with is vital to your value program.
In our case, we chose to work with Alinean, as they really understand value marketing and selling. It’s all they do.
The Alinean partnership was a critical success factor, allowing our sales teams to engage earlier, delivering over 1,500 business cases last year, and generating $120M in incremental annual revenue.”
Director of Global Business Value Consulting (BVC)
business cases a year
- 30-90 days
accelerated sales cycles.
in incremental sales
What We Can Do For You
How do you move beyond one-size-fits-all white papers / content to fuel your marketing campaigns and motivate purchase decisions?
Dynamic white papers, selfservice assessments, benchmarking tools and ROI / TCO calculators help to differentiate campaigns, improve marketing campaign response rates, capture intelligence and drive deeper prospect engagements.
How do you enable sales reps with the differentiating content they need to evolve from pitching products / services to consulting on value?
Alinean helps you develop a better Value Messaging foundation and interactive Value Sales Tools to empower sales reps to better discover needs, uncover challenges, benchmark issues, quantify “do nothing” costs and tally business value, ROI & TCO advantages.
How do you help enable channel partners with the differentiating content they need to develop valueadded gotomarket campaigns and evolve from pitching products / services to consulting on value?
Alinean helps you develop:
- Interactive online Value Marketing Tools, linked from partner sites to fuel more value add marketing campaigns and drive more top of funnel opportunities.
- Value Sales Tools to empower partner sales reps to better discover needs, uncover challenges, benchmark issues, quantify “do nothing” costs and tally business value, ROI & TCO advantages.
How do you get your sales reps to engage with buyers who are more focused than ever on value, and making purchase decisions by committee?
Alinean delivers the Value Messaging foundation and interactive Value Sales Tools your sales reps need to activate consultative prospect engagements, to more quickly and credibly discover needs, benchmark challenges, communicate your unique value story and quantify differentiating business value, ROI financial justification & TCO advantages.
We wrote the book on value
The Frugalnomics Survival Guide –
How to Use Your Unique Value to Market Better, Stand Out and Sell More
Today’s B2B buyer is more in-control, cautious and economic-focused - delaying purchase decisions and demanding steep discounts. In the face of a more frugal buyer, sales reps and marketers are evolving from pitching products / services to articulating value. However, the passage from product to value is not always easy.
What if you had a roadmap to guide you on this difficult journey?
The Frugalnomics Survival Guide is designed to help you navigate from pitching products /services, to marketing and selling with value: fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey.
Frugalnomics Survival Guide