How do you better communicate and quantify your unique value ?
Alinean helps you:

  • Create differentiated business value messaging and quantification
  • Enable prospects to self assess their challenges, “do nothing” costs & potential benefits from your solutions
  • Empower sales reps, partners & consultants to quantify prospect challenges, benefits, ROI & TCO

 

Solutions For You

“The vendor you choose to work with is vital to your value program.

In our case, we chose to work with Alinean, as they really understand value marketing and selling. It’s all they do.

The Alinean partnership was a critical success factor, allowing our sales teams to engage earlier, delivering over 1,500 business cases last year, and generating $120M in incremental annual revenue.”

David Caradonna
Director of Global Business Value Consulting (BVC)

Splunk

VIEW SUCCESS STORIES

  • 1500
    business cases a year
     
  • 30-90 days
    accelerated sales cycles.
     
  • $120M
    in incremental sales

What We Can Do For You

    With compelling interactive value content / tools, Alinean delivers a:
  • 50%
    increase in leads (IDC)
     
  • 30%
    improvement in opportunity quality (IDC)
  • 30%
    improvement in deal acceleration (IDC)
Generate more leads, better opportunities and accelerated sales

How do you move beyond one-size­-fits-­all white papers / content to fuel your marketing campaigns and motivate purchase decisions?

Alinean helps you develop the right Value Messaging and Interactive Online Content / Marketing Tools to grab buyer attention, better engage buyers and accelerate purchase decisions.

Dynamic white papers, self­service assessments, benchmarking tools and ROI / TCO calculators help to differentiate campaigns, improve marketing campaign response rates, capture intelligence and drive deeper prospect engagements.

    With compelling interactive value content / tools, Alinean delivers a:
  • 50%
    increase in leads (IDC)
     
  • 30%
    improvement in opportunity quality (IDC)
  • 30%
    improvement in deal acceleration (IDC)

    Alinean delivers with a:
  • 3x
    improvement in value selling program scalability (IDC)
  • 65%
    reduction in time to create and deliver value assessments, comparison
    benchmarks and ROI business cases.
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions” (CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)
  • 46%
    improvement in sales reps meeting / beating quota (CSO Insights)
  • 13%
    increase in annual sales plan attainment (CSO Insights)
Enable sales reps to better communicate & quantify unique value

How do you enable sales reps with the differentiating content they need to evolve from pitching products / services to consulting on value?

Alinean helps you develop a better Value Messaging foundation and interactive Value Sales Tools to empower sales reps to better discover needs, uncover challenges, benchmark issues, quantify “do nothing” costs and tally business value, ROI & TCO advantages.

    Alinean delivers with a:
  • 3x
    improvement in value selling program scalability (IDC)
  • 65%
    reduction in time to create and deliver value assessments, comparison
    benchmarks and ROI business cases.
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions” (CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)
  • 46%
    improvement in sales reps meeting / beating quota (CSO Insights)
  • 13%
    increase in annual sales plan attainment (CSO Insights)

    Alinean delivers with a:
  • 50%
    increase in leads and
    30%
    improvement in opportunity quality for partner marketing campaigns (IDC)
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions”(CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)
Enable partners to engage business and technical prospects with value

How do you help enable channel partners with the differentiating content they need to develop value­added go­to­market campaigns and evolve from pitching products / services to consulting on value?

Alinean helps you develop:

  • Interactive online Value Marketing Tools, linked from partner sites to fuel more value add marketing campaigns and drive more top of funnel opportunities.
  • Value Sales Tools to empower partner sales reps to better discover needs, uncover challenges, benchmark issues, quantify “do nothing” costs and tally business value, ROI & TCO advantages.

    Alinean delivers with a:
  • 50%
    increase in leads and
    30%
    improvement in opportunity quality for partner marketing campaigns (IDC)
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions”(CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)

    Alinean delivers with a:
  • 3x
    improvement in sales rep adoption (compared to purely financial ROI tools) (IDC)
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions” (CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)
  • 46%
    improvement in sales reps meeting / beating quota (CSO Insights)
  • 13%
    increase in annual sales plan attainment (CSO Insights)
Activate sales to better engage today’s more frugal / skeptical buying committees

How do you get your sales reps to engage with buyers who are more focused than ever on value, and making purchase decisions by committee?

Alinean delivers the Value Messaging foundation and interactive Value Sales Tools your sales reps need to activate consultative prospect engagements, to more quickly and credibly discover needs, benchmark challenges, communicate your unique value story and quantify differentiating business value, ROI financial justification & TCO advantages.

    Alinean delivers with a:
  • 3x
    improvement in sales rep adoption (compared to purely financial ROI tools) (IDC)
  • 40%
    improvement in competitive win rates (CSO Insights)
  • 30%
    reduction in “no decisions” (CSO Insights)
  • 30%
    sales cycle acceleration (IDC)
  • 20%
    reduction in discounting (IDC)
  • 46%
    improvement in sales reps meeting / beating quota (CSO Insights)
  • 13%
    increase in annual sales plan attainment (CSO Insights)

We wrote the book on value
The Frugalnomics Survival Guide –
How to Use Your Unique Value to Market Better, Stand Out and Sell More

Today’s B2B buyer is more in-control, cautious and economic­-focused -­ delaying purchase decisions and demanding steep discounts. In the face of a more frugal buyer, sales reps and marketers are evolving from pitching products / services to articulating value. However, the passage from product to value is not always easy.

What if you had a roadmap to guide you on this difficult journey?

The Frugalnomics Survival Guide is designed to help you navigate from pitching products /services, to marketing and selling with value: fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey.

Frugalnomics Survival Guide


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