Value Marketing & Selling Tools
Are you ready for even more decision makers per deal in 2014?
Research from IDC indicates that there are now more people than ever involved in the average B2B purchase decision. As more people are involved, all with different roles, you have to satisfy the concerns of each in order to get to "Yes". The big question for 2014: are you evolving your content marketing and sales conversations to address even more stakeholders per decision?
Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
In your 2014 plans, you likely have some significant revenue growth targets for the New Year. To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps, More Training, More Traditional Content. But is "more" really more, or will "more" result in the same, or worse, less?